By Mohit Patel, Marketing Specialist, Tailor Size Guide
Returns & CX Apr 4, 2027 5 min read
How to Price International Shipping for Returns
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Add Tailor Size Guide as a preferred source on GoogleInternational return shipping is $20-60 per item. Strategies: free above $X order, customer-pays-fee, regional consolidator. Margin trade-offs.
The Chart
| Strategy | Cost to Brand | CX Impact |
|---|---|---|
| Free international returns | $$ | Best CX, hurts margin |
| Free at $200+ order | $$ | Encourages bigger basket |
| Customer pays $15-25 fee | $ | Acceptable |
| Customer pays full cost | $ | Poor |
| Regional consolidator (Returnly) | $ | Mid-CX, mid-cost |
FAQs
EU regulations?
EU 'distance selling' rules require some return cost coverage. Vary by country. UK requires merchant to cover return cost in some cases. Check by-country compliance.
Can I price returns into product?
Yes — many international brands embed expected return cost into product price. Spreads across all customers (some who don't return subsidize those who do).
Need this on your store?
Tailor Size Guide ships pre-built size charts for Shopify.